Most would agree that a good web designer has a keen eye for detail and visual appeal, great knowledge of html coding and its parameters and a sense of style, proportion and aesthetics. The cherry on top of a well designed website though, is interesting and flowing web copy that not only attract the favourable attention of search engines, but also keep your browsers effortlessly informed.

Benefits of well written copy:

The most obvious benefit is the fact that well written copy is easily digestible on the part of the browser. It informs without straining. He/She does not need to look for information they can gain enough knowledge about your company by simply scanning the web copy for highlighted keywords, meaningful sub-headings, bulleted lists etc. It turns your site into one that is easy to understand and navigate.

The second and perhaps most important benefit of well written copy, is the fact that it aids in the search engine ranking of your site. Making use of highlighted and searchable keywords as part of web copy attracts the favourable attention of search engines. When used in conjunction with customised META tags, links and file names (click here for more information on SEO) your site's effectiveness increases considerably.

What well need in order to write copy for your site:

• Who is your target audience? Are they young, middle aged or senior? Are they primarily male or female? Are they financially secure or budget-minded? What gets them excited? What are their most pressing concerns? Etc.
  
  
• What is the goal of your website? Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Etc.
  
  
• Why are you different from your competition? What sets you apart? What is your unique selling position?
  
  
• How does your product / service benefit your clients / web users?
  
  
• Do you want any specific quotes / sayings incorporated into your web copy?