Google Analytics is a Google tool that can be used to track information on how potential customers use your website and how they get there.

Using Google Analytics allows you to track keyword performances and to generate detailed statistics about your site. These statistics can be very helpful in your next optimisation campaign.



Here are just a few of the benefits of using Google Analytics...

Easily Tracks Online Campaigns
The Google Analytics system is designed to track online campaigns such as keyword and email campaigns. You can use these website statistics to further optimise your campaigns and rest assured that all of your information is kept private from everyone but you.

Shows Where Your Visitors Are Coming From
It can be difficult to easily pinpoint exactly how your visitors ended up at your site. With Google Analytics, you can see which pages and links are the most popular for bringing visitors. You can also see what keywords are bringing in the most traffic. Website traffic reports can be an invaluable feature for determining which of your campaigns are bearing the most fruit.

Allows You To Create Better Content
With the data you get with the Google Analytics reports, you can see what pages are working and which need some tweaking. You may find that all it takes are the addition of a few high-ranking keywords to a page, or maybe it needs a complete overhaul. Either way, you won't be wasting time on what doesn't work anymore.

There is only a once-off set up fee, NO ONGOING COSTS!
Google Analytics offers as many, if not more, functions as comparable tools that can cost you a fortune. It doesn't just collect information from Google searches. The tool takes all search engine results into account when collecting important data. This way you can look at all pertinent results collectively, saving time and reaching all audiences.



Using Google Analytics, you should be able to improve your website's return on investment and increase conversions. It is useful to track trends and determine if various forms of advertising are resulting in higher hit rates to your site or not.

If you don't already have it, we recommend you get Google Analytics today! Priced from only R570 (incl VAT) once-off, but dependent on your website size. Contact us today for a quote!